BEAUTY GIFTS FROM JAPAN
Discover BEAUTY GIFTS from Japanese beauty brands.
From skincare and haircare to body care, new beauty campaigns will be introduced from time to time.

FOR BRIDES IN SINGAPORE
Created for brides-to-be preparing for their wedding, and newlywed women beginning a new chapter of married life.
BRIDAL RITUAL is a bridal beauty membership from Japan.
As a member, you may have the opportunity to receive BEAUTY GIFTS from Japanese beauty brands, and we'll invite you to exclusive members-only campaigns.
MEMBERS-ONLY CAMPAIGNS · BY INVITATION · COMPLETELY FREE
From membership registration and campaign participation to BEAUTY GIFTS and delivery, everything is completely free.
JOIN BRIDAL RITUAL— JOIN FOR FREE

BRIDAL RITUAL partners with Japanese beauty brands that would love to introduce their products to brides-to-be and newlywed women in Singapore.
Our partner brands provide products and support for each campaign, while BRIDAL RITUAL brings these beauty experiences to our members in Singapore.
That's why membership and participation are completely free.
BRIDAL RITUAL is not an online store, and there is no obligation to purchase anything.
We hope to help you discover new beauty brands and products from Japan during one of the most special chapters of your life.

Discover BEAUTY GIFTS from Japanese beauty brands.
From skincare and haircare to body care, new beauty campaigns will be introduced from time to time.
Invitations to BRIDAL RITUAL beauty campaigns are exclusively for members.
Some campaigns may have limited availability, and invitation methods and eligibility requirements may vary.
Whenever a new campaign launches, we'll share the details with our members via email or Instagram.
Simply choose the campaigns that genuinely interest you.
Complete a simple registration form to join. Membership is completely free.
We'll announce new campaigns and their details via email or Instagram.
When you're invited to a campaign, simply choose whether you'd like to participate.
All campaigns are completely free.
No monthly fees. No obligation to participate in every campaign.
Enjoy BRIDAL RITUAL at your own pace.
JOIN BRIDAL RITUAL— JOIN FOR FREEThe days surrounding your wedding are about more than preparing for a celebration.
They're also a special time to reconnect with yourself, care for yourself, and discover something new.
With BRIDAL RITUAL, we hope to bring Japanese beauty and little moments of surprise into your bridal days.
One BEAUTY GIFT.
One new discovery.
A little time, just for you.


BRIDAL RITUAL is operated by Wedding Sommelier in Japan.
Over the years, we've worked with brides, women and brands across Japan to create memorable experiences around weddings and beauty.
12TH YEAR
80,000+ BRIDES
2,000+ BRIDAL PROJECTS
Now, we're bringing that experience to brides-to-be and newlywed women in Singapore.








Whether you're preparing for your wedding or enjoying the first chapter of married life, we'd love to welcome you to BRIDAL RITUAL.
MEMBERS-ONLY CAMPAIGNS
BY INVITATION
COMPLETELY FREE
Membership registration, campaign participation, BEAUTY GIFTS and delivery are all completely free.
JOIN FOR FREE— JOIN BRIDAL RITUAL